As a pet food brand, deciphering pet food labels can be overwhelming for pet owners. With so many brands and options available, it can be challenging to determine which product is the best fit for your pet's needs. This chapter will discuss the key elements to look for when choosing raw food and how to decode pet food labels.

‍

Firstly, it's crucial to ensure that the raw food is made from high-quality ingredients appropriate for your pet's species and age. For example, at Instinct, we source our meat, poultry, and fish from trusted suppliers who meet our strict quality standards. We also use organic fruits and vegetables whenever possible, and our recipes are tailored to meet the nutritional needs of dogs and cats at different life stages.

‍

‍

Next, take a look at the ingredient list. Look for foods with a short, recognizable ingredient list, which typically indicates a higher-quality product. Ideally, the first ingredient should be a high-quality protein source, such as meat or fish. Avoid foods that list by-products or unnamed animal sources, as these can be of lower quality and may contain fillers.

‍

‍

A raw diet should contain

Protein, fat, and carbohydrates appropriate for your pet's species and activity level. In addition to the ingredients, pay attention to the macronutrient profile. For example, dogs generally require more protein and fat than cats. At the same time, active pets may benefit from a higher calorie intake. At Instinct, we formulate our recipes to meet the nutritional needs of dogs and cats, with high protein content and moderate fat and carbohydrate levels

‍

‍

Finally, look for any additional certifications or claims on the label. For example, suppose the food is certified organic or non-GMO. In that case, this can indicate higher quality and safety. At Instinct, we are proud to be approved by the USDA for organic ingredients and the Global Animal Partnership for animal welfare practices.

‍

‍

In conclusion, decoding pet food labels can be challenging. Still, by paying attention to the ingredients, macronutrient profile, and additional certifications, you can choose the best raw food option for your pet. At Instinct, we are committed to providing high-quality, nutritionally balanced raw food that meets the needs of dogs and cats at every life stage.